ABOUT SOUTH CAROLINA BRANDED
The state of South Carolina is a brand. Across the nation, the Palmetto and Crescent signify something more than just boundaries of land; they are a symbol of a culture—a culture of strength, determination, innovation, creativity, and Southern values.
But the magic of that identity isn’t in a tree or a crescent. The brand of South Carolina is shared with and found in every citizen…every company…every product…every brand that claims this diamond-shaped piece of earth for its own. As a state, we’re just 1 of 50 territories on a map. But it’s the brands that call South Carolina home that are the true essence of who we are, what we’ve been, and what our future holds.